diff --git a/_sql/migrations_squashed/user_tables/users.sql b/_sql/migrations_squashed/user_tables/users.sql
index d99f9e4d73..f82eefefdd 100644
--- a/_sql/migrations_squashed/user_tables/users.sql
+++ b/_sql/migrations_squashed/user_tables/users.sql
@@ -30,6 +30,7 @@ CREATE TABLE users (
   -- Possible flag values (multiple is okay) :
   --   - "explore_media"
   --   - "studio"
+  --   - "video_style_transfer"
   maybe_feature_flags VARCHAR(255) DEFAULT NULL,
 
   -- DEPRECATED
diff --git a/crates/_types/enums/src/by_table/mod.rs b/crates/_types/enums/src/by_table/mod.rs
index d4a62bd7af..96b5275c14 100644
--- a/crates/_types/enums/src/by_table/mod.rs
+++ b/crates/_types/enums/src/by_table/mod.rs
@@ -17,6 +17,7 @@ pub mod tts_models;
 pub mod usages;
 pub mod user_bookmarks;
 pub mod user_ratings;
+pub mod users;
 pub mod voice_conversion_models;
 pub mod voice_conversion_results;
 pub mod zs_voices;
diff --git a/crates/_types/enums/src/by_table/users/mod.rs b/crates/_types/enums/src/by_table/users/mod.rs
new file mode 100644
index 0000000000..0027d1743a
--- /dev/null
+++ b/crates/_types/enums/src/by_table/users/mod.rs
@@ -0,0 +1 @@
+pub mod user_feature_flag;
\ No newline at end of file
diff --git a/crates/_types/enums/src/by_table/users/user_feature_flag.rs b/crates/_types/enums/src/by_table/users/user_feature_flag.rs
new file mode 100644
index 0000000000..5520b303b4
--- /dev/null
+++ b/crates/_types/enums/src/by_table/users/user_feature_flag.rs
@@ -0,0 +1,133 @@
+use std::collections::BTreeSet;
+
+use serde::Deserialize;
+use serde::Serialize;
+#[cfg(test)]
+use strum::EnumCount;
+#[cfg(test)]
+use strum::EnumIter;
+use utoipa::ToSchema;
+
+/// Used in the `users` table in a `VARCHAR` field (stored as comma separated set).
+///
+/// DO NOT CHANGE VALUES WITHOUT A MIGRATION STRATEGY.
+#[cfg_attr(test, derive(EnumIter, EnumCount))]
+#[derive(Clone, Copy, Eq, PartialEq, Hash, Ord, PartialOrd, Deserialize, Serialize, ToSchema)]
+#[serde(rename_all = "snake_case")]
+pub enum UserFeatureFlag {
+  /// Grants a user the ability to list media
+  /// (For now, it's hidden until we get an NSFW filter.)
+  ExploreMedia,
+
+  /// Access to studio features
+  Studio,
+
+  /// Access to video style transfer
+  VideoStyleTransfer,
+}
+
+// TODO(bt, 2022-12-21): This desperately needs MySQL integration tests!
+impl_enum_display_and_debug_using_to_str!(UserFeatureFlag);
+impl_mysql_enum_coders!(UserFeatureFlag);
+impl_mysql_from_row!(UserFeatureFlag);
+
+/// NB: Legacy API for older code.
+impl UserFeatureFlag {
+  pub fn to_str(&self) -> &'static str {
+    match self {
+      Self::ExploreMedia => "explore_media",
+      Self::Studio => "studio",
+      Self::VideoStyleTransfer => "video_style_transfer",
+    }
+  }
+
+  pub fn from_str(value: &str) -> Result<Self, String> {
+    match value {
+      "explore_media" => Ok(Self::ExploreMedia),
+      "studio" => Ok(Self::Studio),
+      "video_style_transfer" => Ok(Self::VideoStyleTransfer),
+      _ => Err(format!("invalid value: {:?}", value)),
+    }
+  }
+
+  pub fn all_variants() -> BTreeSet<Self> {
+    // NB: BTreeSet is sorted
+    // NB: BTreeSet::from() isn't const, but not worth using LazyStatic, etc.
+    BTreeSet::from([
+      Self::ExploreMedia,
+      Self::Studio,
+      Self::VideoStyleTransfer,
+    ])
+  }
+}
+
+#[cfg(test)]
+mod tests {
+  use crate::test_helpers::assert_serialization;
+  use crate::by_table::users::user_feature_flag::UserFeatureFlag;
+
+  mod explicit_checks {
+    use super::*;
+
+    #[test]
+    fn test_serialization() {
+      assert_serialization(UserFeatureFlag::ExploreMedia, "explore_media");
+      assert_serialization(UserFeatureFlag::Studio, "studio");
+      assert_serialization(UserFeatureFlag::VideoStyleTransfer, "video_style_transfer");
+    }
+
+    #[test]
+    fn test_to_str() {
+      assert_eq!(UserFeatureFlag::ExploreMedia.to_str(), "explore_media");
+      assert_eq!(UserFeatureFlag::Studio.to_str(), "studio");
+      assert_eq!(UserFeatureFlag::VideoStyleTransfer.to_str(), "video_style_transfer");
+    }
+
+    #[test]
+    fn test_from_str() {
+      assert_eq!(UserFeatureFlag::from_str("explore_media").unwrap(), UserFeatureFlag::ExploreMedia);
+      assert_eq!(UserFeatureFlag::from_str("studio").unwrap(), UserFeatureFlag::Studio);
+      assert_eq!(UserFeatureFlag::from_str("video_style_transfer").unwrap(), UserFeatureFlag::VideoStyleTransfer);
+      assert!(UserFeatureFlag::from_str("foo").is_err());
+    }
+
+    #[test]
+    fn all_variants() {
+      let mut variants = UserFeatureFlag::all_variants();
+      assert_eq!(variants.len(), 3);
+      assert_eq!(variants.pop_first(), Some(UserFeatureFlag::ExploreMedia));
+      assert_eq!(variants.pop_first(), Some(UserFeatureFlag::Studio));
+      assert_eq!(variants.pop_first(), Some(UserFeatureFlag::VideoStyleTransfer));
+      assert_eq!(variants.pop_first(), None);
+    }
+  }
+
+  mod mechanical_checks {
+    use super::*;
+
+    #[test]
+    fn variant_length() {
+      use strum::IntoEnumIterator;
+      assert_eq!(UserFeatureFlag::all_variants().len(), UserFeatureFlag::iter().len());
+    }
+
+    #[test]
+    fn round_trip() {
+      for variant in UserFeatureFlag::all_variants() {
+        assert_eq!(variant, UserFeatureFlag::from_str(variant.to_str()).unwrap());
+        assert_eq!(variant, UserFeatureFlag::from_str(&format!("{}", variant)).unwrap());
+        assert_eq!(variant, UserFeatureFlag::from_str(&format!("{:?}", variant)).unwrap());
+      }
+    }
+
+    #[test]
+    fn serialized_length_ok_for_database() {
+      const MAX_LENGTH : usize = 32;
+      for variant in UserFeatureFlag::all_variants() {
+        let serialized = variant.to_str();
+        assert!(serialized.len() > 0, "variant {:?} is too short", variant);
+        assert!(serialized.len() <= MAX_LENGTH, "variant {:?} is too long", variant);
+      }
+    }
+  }
+}