diff --git a/frontend/apps/artcraft-webapp/src/components/auth/signup-form.tsx b/frontend/apps/artcraft-webapp/src/components/auth/signup-form.tsx
index 830f844ea8..711b41d847 100644
--- a/frontend/apps/artcraft-webapp/src/components/auth/signup-form.tsx
+++ b/frontend/apps/artcraft-webapp/src/components/auth/signup-form.tsx
@@ -87,11 +87,11 @@ export const SignupForm = ({
 
   const handleGoogleSuccess = async () => {
     // Refresh so the session reflects the new cookie (and whether the account
-    // still needs a password), then route accordingly. New SSO users with no
-    // password go set one; everyone else goes home.
+    // still needs a password), then route accordingly. New SSO users skip
+    // setting a password and go straight to pricing; everyone else goes home.
     await refreshSession(true);
     if (useSessionStore.getState().passwordNotSet) {
-      navigate("/set-password");
+      navigate("/pricing");
     } else {
       navigate("/");
     }
diff --git a/frontend/apps/artcraft-webapp/src/components/signup-cta-modal.tsx b/frontend/apps/artcraft-webapp/src/components/signup-cta-modal.tsx
index 88af032901..7fc28f045b 100644
--- a/frontend/apps/artcraft-webapp/src/components/signup-cta-modal.tsx
+++ b/frontend/apps/artcraft-webapp/src/components/signup-cta-modal.tsx
@@ -51,13 +51,13 @@ export function SignupCtaModal() {
   const [error, setError] = useState<string | null>(null);
 
   // Mirror the login/signup pages: refresh the session so it reflects the new
-  // cookie, then send brand-new SSO users to set a password. Everyone else
+  // cookie, then send brand-new SSO users straight to pricing. Everyone else
   // just closes the modal and stays on the page they were on.
   const handleGoogleSuccess = async () => {
     await refreshSession(true);
     close();
     if (useSessionStore.getState().passwordNotSet) {
-      navigate("/set-password");
+      navigate("/pricing");
     }
   };
 
diff --git a/frontend/apps/artcraft-webapp/src/pages/login/login.tsx b/frontend/apps/artcraft-webapp/src/pages/login/login.tsx
index f6e7791949..ede3ad7797 100644
--- a/frontend/apps/artcraft-webapp/src/pages/login/login.tsx
+++ b/frontend/apps/artcraft-webapp/src/pages/login/login.tsx
@@ -53,7 +53,8 @@ const Login = () => {
     // account still needs a password) before deciding where to send them.
     await refreshSession(true);
     if (useSessionStore.getState().passwordNotSet) {
-      navigate("/set-password");
+      // New SSO users skip setting a password and go straight to pricing.
+      navigate("/pricing");
     } else {
       navigate(redirectTo);
     }