diff --git a/packages/fakeyou.com/src/common/Analytics.ts b/packages/fakeyou.com/src/common/Analytics.ts
new file mode 100644
index 0000000000..49cb10af78
--- /dev/null
+++ b/packages/fakeyou.com/src/common/Analytics.ts
@@ -0,0 +1,78 @@
+/**
+ * Send Analytics to Google Analytics.
+ * 
+ * Keeping track of events in a singular space lets us easily update them and keep track of what we're analyzing at a high level.
+ * 
+ * Currently we use Universal Analytics (UA), but support for that ends July 2023. We need to update to Google Analytics 4 (GA4).
+ * 
+ * Here is some reading material:
+ *  - [Events usage in UA - really good resource on how to bucket events](https://support.google.com/analytics/answer/1033068)
+ *  - [GTag events for multiple Google products: UA, GA4, etc.](https://developers.google.com/tag-platform/devguides/events)
+ *  - [Sending events to both UA and GA4](https://support.google.com/analytics/answer/11091026)
+ */
+class Analytics {
+
+  // ========== USER ==========
+
+  static accountSignupAttempt() {
+    Analytics.sendCategorizedEvent('account', 'signup_attempt');
+  }
+
+  static accountSignupComplete() {
+    Analytics.sendCategorizedEvent('account', 'signup_complete');
+  }
+
+  static accountLoginAttempt() {
+    Analytics.sendCategorizedEvent('account', 'login_attempt');
+  }
+
+  static accountLoginSuccess() {
+    Analytics.sendCategorizedEvent('account', 'login_success');
+  }
+
+  // ========== PREMIUM ==========
+
+  static premiumForwardToStripeCheckout() {
+    Analytics.sendCategorizedEvent('premium', 'forward_to_stripe_checkout');
+  }
+
+  static premiumForwardToStripePortal() {
+    Analytics.sendCategorizedEvent('premium', 'forward_to_stripe_portal');
+  }
+
+
+  static premiumBounceToSignup() {
+    Analytics.sendCategorizedEvent('premium', 'bounce_to_signup');
+  }
+
+
+  // ========== TTS ==========
+
+  static ttsGenerate(modelToken: string, ttsLength: number) {
+    Analytics.sendCategorizedEvent('TTS', 'generate_tts', modelToken, ttsLength);
+  }
+
+  static ttsClear(modelToken?: string) {
+    Analytics.sendCategorizedEvent('TTS', 'clear', modelToken);
+  }
+
+  // ========== (impl) ==========
+
+  private static sendEvent(actionName: string, eventLabel?: string, value?: number) {
+    gtag('event', actionName, {
+      'event_category': undefined,
+      'event_label': eventLabel,
+      'value': value,
+    });
+  }
+
+  private static sendCategorizedEvent(eventCategory: string, actionName: string, eventLabel?: string, value?: number) {
+    gtag('event', actionName, {
+      'event_category': eventCategory,
+      'event_label': eventLabel,
+      'value': value,
+    });
+  }
+}
+
+export { Analytics }
\ No newline at end of file
diff --git a/packages/fakeyou.com/src/v2/view/login/LoginPage.tsx b/packages/fakeyou.com/src/v2/view/login/LoginPage.tsx
index becb3685e5..e855fe357c 100644
--- a/packages/fakeyou.com/src/v2/view/login/LoginPage.tsx
+++ b/packages/fakeyou.com/src/v2/view/login/LoginPage.tsx
@@ -11,6 +11,7 @@ import { FontAwesomeIcon } from "@fortawesome/react-fontawesome";
 import { faUser, faKey } from "@fortawesome/free-solid-svg-icons";
 import { motion } from "framer-motion";
 import { container, panel } from "../../../data/animation";
+import { Analytics } from "../../../common/Analytics";
 
 interface Props {
   sessionWrapper: SessionWrapper;
@@ -57,14 +58,16 @@ function LoginPage(props: Props) {
       password: password,
     };
 
+    Analytics.accountLoginAttempt();
+
     const response = await CreateSession(request);
 
     if (CreateSessionIsError(response)) {
       setErrorMessage(response.error_message);
     } else if (CreateSessionIsSuccess(response)) {
-      console.log("querying new session");
       props.querySessionAction();
       props.querySessionSubscriptionsAction();
+      Analytics.accountLoginSuccess();
       history.push("/");
     }
 
diff --git a/packages/fakeyou.com/src/v2/view/premium/PricingPage.tsx b/packages/fakeyou.com/src/v2/view/premium/PricingPage.tsx
index a0539af8e2..e64cffb63e 100644
--- a/packages/fakeyou.com/src/v2/view/premium/PricingPage.tsx
+++ b/packages/fakeyou.com/src/v2/view/premium/PricingPage.tsx
@@ -18,6 +18,7 @@ import {
 import { motion } from "framer-motion";
 import { container, item, panel } from "../../../data/animation";
 import { FakeYouFrontendEnvironment } from "@storyteller/components/src/env/FakeYouFrontendEnvironment";
+import { Analytics } from "../../../common/Analytics";
 
 interface Props {
   sessionWrapper: SessionWrapper;
@@ -54,11 +55,14 @@ function PricingPage(props: Props) {
   ): Promise<boolean> => {
     if (!props.sessionWrapper.isLoggedIn()) {
       // TODO: This needs to bring the user back to purchase flow.
+      Analytics.premiumBounceToSignup();
       history.push("/signup");
       return false;
     } else if (props.sessionSubscriptionsWrapper.hasPaidFeatures()) {
+      Analytics.premiumForwardToStripePortal();
       return await beginStripePortalFlow();
     } else {
+      Analytics.premiumForwardToStripeCheckout();
       return await beginStripeCheckoutFlow(internal_plan_key);
     }
   };
diff --git a/packages/fakeyou.com/src/v2/view/signup/SignupPage.tsx b/packages/fakeyou.com/src/v2/view/signup/SignupPage.tsx
index 60d00ea3ef..a87d51bac1 100644
--- a/packages/fakeyou.com/src/v2/view/signup/SignupPage.tsx
+++ b/packages/fakeyou.com/src/v2/view/signup/SignupPage.tsx
@@ -10,6 +10,7 @@ import { Link } from "react-router-dom";
 import { SessionWrapper } from "@storyteller/components/src/session/SessionWrapper";
 import { motion } from "framer-motion";
 import { container, panel } from "../../../data/animation";
+import { Analytics } from "../../../common/Analytics";
 
 enum FieldTriState {
   EMPTY_FALSE,
@@ -166,6 +167,8 @@ function SignupPage(props: Props) {
   ): Promise<boolean> => {
     ev.preventDefault();
 
+    Analytics.accountSignupAttempt();
+
     if (
       !usernameValid ||
       !emailValid ||
@@ -194,9 +197,10 @@ function SignupPage(props: Props) {
         setUsernameInvalidReason(response.error_fields["username"] || "");
       }
     } else if (CreateAccountIsSuccess(response)) {
-      console.log("querying new session");
       props.querySessionCallback();
 
+      Analytics.accountSignupComplete();
+
       // TODO: Switch to functional component.
       window.location.href = "/";
     }
diff --git a/packages/fakeyou.com/src/v2/view/tts/tts_model_list/TtsModelListPage.tsx b/packages/fakeyou.com/src/v2/view/tts/tts_model_list/TtsModelListPage.tsx
index 8eda936c75..ae82ca0f47 100644
--- a/packages/fakeyou.com/src/v2/view/tts/tts_model_list/TtsModelListPage.tsx
+++ b/packages/fakeyou.com/src/v2/view/tts/tts_model_list/TtsModelListPage.tsx
@@ -48,6 +48,7 @@ import { motion } from "framer-motion";
 import { container, panel } from "../../../../data/animation";
 import { SessionSubscriptionsWrapper } from "@storyteller/components/src/session/SessionSubscriptionsWrapper";
 import { TtsPageHero } from "./TtsPageHero";
+import { Analytics } from "../../../../common/Analytics";
 
 export interface EnqueueJobResponsePayload {
   success: boolean;
@@ -192,11 +193,7 @@ function TtsModelListPage(props: Props) {
 
     const response = await GenerateTtsAudio(request);
 
-    gtag('event', 'generate_tts', {
-      'event_category': 'TTS',
-      'event_label': modelToken,
-      'value': props.textBuffer.length,
-      });
+    Analytics.ttsGenerate(modelToken, props.textBuffer.length);
 
     if (GenerateTtsAudioIsOk(response)) {
       setMaybeTtsError(undefined);
@@ -211,6 +208,9 @@ function TtsModelListPage(props: Props) {
   const handleClearClick = (ev: React.FormEvent<HTMLButtonElement>) => {
     ev.preventDefault();
     props.clearTextBuffer();
+
+    Analytics.ttsClear(props.maybeSelectedTtsModel?.model_token);
+
     return false;
   };