diff --git a/.sqlx/query-19c1458e12d614bfface303102898b6a34f6b7a56eb906f5df3568172d51778b.json b/.sqlx/query-19c1458e12d614bfface303102898b6a34f6b7a56eb906f5df3568172d51778b.json
new file mode 100644
index 0000000000..b4b424bdac
--- /dev/null
+++ b/.sqlx/query-19c1458e12d614bfface303102898b6a34f6b7a56eb906f5df3568172d51778b.json
@@ -0,0 +1,12 @@
+{
+  "db_name": "MySQL",
+  "query": "\nUPDATE users\nSET\n    can_access_studio = ?,\n    version = version + 1\n\nWHERE users.token = ?\nLIMIT 1\n        ",
+  "describe": {
+    "columns": [],
+    "parameters": {
+      "Right": 2
+    },
+    "nullable": []
+  },
+  "hash": "19c1458e12d614bfface303102898b6a34f6b7a56eb906f5df3568172d51778b"
+}
diff --git a/crates/lib/mysql_queries/src/queries/users/user/mod.rs b/crates/lib/mysql_queries/src/queries/users/user/mod.rs
index 2e2fdf6a73..e4a5293707 100644
--- a/crates/lib/mysql_queries/src/queries/users/user/mod.rs
+++ b/crates/lib/mysql_queries/src/queries/users/user/mod.rs
@@ -4,6 +4,7 @@ pub mod list_users_query_builder;
 pub mod lookup_user_for_login_by_email;
 pub mod lookup_user_for_login_by_username;
 pub mod lookup_user_for_login_result;
+pub mod set_can_access_studio_transactional;
 pub mod set_user_ban_status;
 pub mod set_user_feature_flags;
 pub mod set_user_feature_flags_transactional;
diff --git a/crates/lib/mysql_queries/src/queries/users/user/set_can_access_studio_transactional.rs b/crates/lib/mysql_queries/src/queries/users/user/set_can_access_studio_transactional.rs
new file mode 100644
index 0000000000..4b33315fa0
--- /dev/null
+++ b/crates/lib/mysql_queries/src/queries/users/user/set_can_access_studio_transactional.rs
@@ -0,0 +1,38 @@
+use anyhow::anyhow;
+use sqlx::{MySql, MySqlPool, Transaction};
+
+use errors::AnyhowResult;
+use tokens::tokens::users::UserToken;
+
+pub struct SetCanAccessStudioArgs<'a, 'b> {
+  // The action's target user token.
+  pub subject_user_token: &'a UserToken,
+
+  pub can_access_studio: bool,
+
+  pub transaction: &'a mut Transaction<'b, MySql>,
+}
+
+pub async fn set_can_access_studio_transactional(args: SetCanAccessStudioArgs<'_, '_>) -> AnyhowResult<()> {
+  let query_result = sqlx::query!(
+        r#"
+UPDATE users
+SET
+    can_access_studio = ?,
+    version = version + 1
+
+WHERE users.token = ?
+LIMIT 1
+        "#,
+      args.can_access_studio,
+      args.subject_user_token,
+    )
+      .execute(&mut **args.transaction)
+      .await;
+
+  if let Err(err) = query_result {
+    return Err(anyhow!("error with query: {:?}", err));
+  }
+
+  Ok(())
+}
diff --git a/crates/service/web/storyteller_web/src/http_server/endpoints/beta_keys/redeem_beta_key_handler.rs b/crates/service/web/storyteller_web/src/http_server/endpoints/beta_keys/redeem_beta_key_handler.rs
index 3fd5a51e30..4a766e0c15 100644
--- a/crates/service/web/storyteller_web/src/http_server/endpoints/beta_keys/redeem_beta_key_handler.rs
+++ b/crates/service/web/storyteller_web/src/http_server/endpoints/beta_keys/redeem_beta_key_handler.rs
@@ -7,6 +7,7 @@ use actix_web::http::StatusCode;
 use log::warn;
 use r2d2_redis::redis::transaction;
 use utoipa::ToSchema;
+use enums::by_table::beta_keys::beta_key_product::BetaKeyProduct;
 
 use enums::by_table::comments::comment_entity_type::CommentEntityType;
 use enums::by_table::users::user_feature_flag::UserFeatureFlag;
@@ -15,7 +16,9 @@ use mysql_queries::queries::beta_keys::get_beta_key_by_value::get_beta_key_by_va
 use mysql_queries::queries::beta_keys::redeem_beta_key::redeem_beta_key;
 use mysql_queries::queries::comments::comment_entity_token::CommentEntityToken;
 use mysql_queries::queries::comments::insert_comment::{insert_comment, InsertCommentArgs};
+use mysql_queries::queries::users::user::set_can_access_studio_transactional::{set_can_access_studio_transactional, SetCanAccessStudioArgs};
 use mysql_queries::queries::users::user::set_user_feature_flags::{set_user_feature_flags, SetUserFeatureFlagArgs};
+use mysql_queries::queries::users::user_sessions::get_user_session_by_token::SessionUserRecord;
 use tokens::tokens::comments::CommentToken;
 use tokens::tokens::media_files::MediaFileToken;
 use tokens::tokens::model_weights::ModelWeightToken;
@@ -138,6 +141,37 @@ pub async fn redeem_beta_key_handler(
     return Err(RedeemBetaKeyError::BadInput("beta key already redeemed".to_string()));
   }
 
+  let ip_address = get_request_ip(&http_request);
+
+  match beta_key.product {
+    BetaKeyProduct::Studio => {
+      enroll_in_studio(&request, &server_state, &user_session, &ip_address)
+          .await
+          .map_err(|err| {
+            warn!("Error enrolling in studio: {:?}", &err);
+            RedeemBetaKeyError::ServerError
+          })?;
+    }
+  }
+
+  let response = RedeemBetaKeySuccessResponse {
+    success: true,
+  };
+
+  let body = serde_json::to_string(&response)
+      .map_err(|_e| RedeemBetaKeyError::ServerError)?;
+
+  Ok(HttpResponse::Ok()
+      .content_type("application/json")
+      .body(body))
+}
+
+async fn enroll_in_studio(
+  request: &RedeemBetaKeyRequest,
+  server_state: &ServerState,
+  user_session: &SessionUserRecord,
+  ip_address: &str,
+) -> Result<(), RedeemBetaKeyError> {
   let mut user_feature_flags =
       UserSessionFeatureFlags::new(user_session.maybe_feature_flags.as_deref());
 
@@ -146,8 +180,6 @@ pub async fn redeem_beta_key_handler(
     UserFeatureFlag::VideoStyleTransfer,
   ]);
 
-  let ip_address = get_request_ip(&http_request);
-
   let mut transaction = server_state.mysql_pool.begin()
       .await
       .map_err(|e| {
@@ -167,6 +199,17 @@ pub async fn redeem_beta_key_handler(
         RedeemBetaKeyError::ServerError
       })?;
 
+  // NB: This isn't a necessary field, but can be useful for analytics.
+  set_can_access_studio_transactional(SetCanAccessStudioArgs {
+    subject_user_token: &user_session.user_token,
+    can_access_studio: true,
+    transaction: &mut transaction,
+  }).await
+      .map_err(|e| {
+        warn!("Could not set can_access_studio: {:?}", e);
+        RedeemBetaKeyError::ServerError
+      })?;
+
   redeem_beta_key(&request.beta_key, &user_session.user_token, &mut transaction)
       .await
       .map_err(|e| {
@@ -181,14 +224,5 @@ pub async fn redeem_beta_key_handler(
         RedeemBetaKeyError::ServerError
       })?;
 
-  let response = RedeemBetaKeySuccessResponse {
-    success: true,
-  };
-
-  let body = serde_json::to_string(&response)
-      .map_err(|_e| RedeemBetaKeyError::ServerError)?;
-
-  Ok(HttpResponse::Ok()
-      .content_type("application/json")
-      .body(body))
+  Ok(())
 }